About Us

About Us

Our Philosophy

HR ROI Consulting was founded in 2017 to provide customized HR solutions to organizations throughout New England and help them achieve their ideal workplace using a positive, practical, and transparent approach.

We are a devoted, talented team of professionals with over 100 years of experience across many industries. Each member of our team specializes in specific areas of human resources and organizational consulting, coaching, and training. We love our work, and we do it with passion. We are committed to providing the highest level of service to businesses and nonprofit organizations throughout New England by:

  • Helping them manage risk,
  • Supporting the best possible outcomes for our clients,
  • Developing a close relationship with and understanding of each client,
  • Focusing on listening and open communication, and
  • Embracing our wide range of services and nurture our skills and talents.

As a woman-owned and managed firm, we know the business value of diversity, inclusion, and equity in the workplace, and the critical importance of diversity, inclusion, and equity in our society. This same philosophy continues with our clients and partners as we lead by example, encourage others, provide DEI awareness and strategies, and promote investments in learning, growth, and opportunities within organizations.

Our Clients

Working with the right HR professional offers you flexibility, efficiency, a cost-effective option, and fewer headaches and worries. From individual projects to dedicated monthly services, we pair each client with an expert on our team and provide individualized support. And even when your organization does go through challenging times, your HR partner will help guide you through.

Our clients vary in size and industry, including:

  • Manufacturers
  • Airports
  • Law Firms
  • Restaurants
  • Supply Companies
  • Dental Practices
  • Religious Organizations
  • Education/Boarding Schools
  • Nurseries
  • Marketing Agencies
  • CPAs
  • Staffing Agencies
  • Construction & Building Companies
  • Trade Associations
  • Landscapers
  • Insurance Groups
  • Entertainment Brands
  • Breweries
  • Nonprofit Organizations
  • …and many others

Client Testimonials

May I take this opportunity to express my appreciation for the quality and professionalism of Gayle and Theresa.  I am eternally grateful for them, their friendship, their personalities, and of course their professionalism. Gayle and I worked on several requested projects to include FMLA policy drafts, benchmarking, and of course, recruiting for my HR Team.  I was brand new with the company and learned a great deal while working with Gayle.   She was supportive, kind, and flexible with her time.  It is so nice to have real professionals assist with HR strategies and recommendations.  We emailed at least twice a week and met weekly.  I looked forward to those meetings as I transitioned into the organization and filling our staffing needs.   We had several changes around talent, skill set, education, and salaries.  Gayle and Theresa helped us determine what we truly needed each time.  They were spot on every time.   My goal was to fill the positions by the July 16, 2021.   I filled them with 2 weeks and 3 days to spare.  This affords me more time to ramp up the onboarding so that they will help us deliver the next chapter of HR for our customers.  I hope to have other projects in the future that I can call on your company and Gayle to assist with.  In the meantime, I will stay in touch with them both, especially Gayle.  Thank you for what you provided us.   You, Gayle, and Theresa are true partners.

~Al Bailey, Director of Human Resources

“Everyone at HR ROI has been exceptional to work with including David and Amy. Being partnered with HR ROI provides our company human resources insights, perspective, knowledge, and general support to assist with hiring, employee turnover, employee relations, employee development, and beyond. I would highly recommend working with the team at HR ROI, they are an excellent organization.”

~Carl Michelakos, Chief Administrative Officer

Amy is super responsive and a pleasure to work with. She’s always on top of things and REALLY knows her stuff. Businesses of all sizes will benefit significantly from a relationship with Amy and will find themselves with a trusted partner who cares about your business and employees like they are her own.  

~ Jen Hazell, Marketing Agency Partner

We’ve been very fortunate that for 13+ years we’ve grown our sales every year. The areas of Purchasing, Operations, Financials, Sales & Marketing have come naturally. The hardest part of running our business has been in the areas of Human Resources and compliance with government agencies. Between our General Manager and myself, we did not have the background to properly manage these areas. It was time to find some help. As a small business, we are not big enough to have an HR Department nor a Safety & Compliance Director. We brought Amy Cann on board as a consultant, and immediately gained the benefits of her expertise and guidance. I’m really happy to say that she has put us on the right track and now we have her services on a monthly retainer. I can’t say enough about the peace of mind that this has brought. It has allowed us to efficiently do the right things the right way and still allow us to keep growing our business. If you find that you are in a similar situation I highly recommend that you give Amy a call.  

~ Tom Kunysz, Supply Company Owner

I have nothing but wonderful things to say about Amy Cann and HR ROI! Amy exudes professionalism, compassion, and gives effective solutions to our HR challenges. I have a dental office and about 15 employees, and she has worked with us to update our employee manual, as well as provide on-site visits to assist us with HR-related improvements. If you have a small business and want to create a more positive, professional environment for your employees, I highly suggest working with Amy from HR ROI!  

~ Dr. Elizabeth DiBona, Practice Owner

I highly recommend Deb Zimmerman of HR ROI in Portsmouth, NH.  Not only did Deb create and administer an engagement survey for GAA, but she also presented the results in a way that made a real connection to how the feedback impacts individuals and the company as a whole. After the survey was completed, Deb facilitated employee focus groups and guided their work in crafting recommendations based on the survey feedback.  Deb brought not only expertise but warm professionalism that helped her quickly gain the trust and appreciation of the team.”  

~ Belinda Braley, Non-Profit Organization

Amy has been the instructor for several classes I have taken. She is wonderful, she is always willing to share resources and answer all questions. She has a great way of connecting with people and keeping everyone engaged. I feel she goes above and beyond to help in any way. Thank you, Amy!

~ Hannah Contella, Director of Administration and Human Resources

We consult with HR ROI for Human Resource issues. Amy is always very responsive and gives our small company great advice. HR ROI also offers timely workshops on recruiting and HR questions. I highly recommend them!

~ Karen M. Allen, Office Administrator

We have used HR ROI for an on site training for our staff and also attended one of their seminars. They are knowledgeable, helpful and a wealth of information. Would highly recommend!

~ Nicole Holton, Office Manager

Members of our company’s safety committee joined a webinar for Hazard Identification and Risk Assessment. We enjoyed Amy’s presentation, she kept the audience engaged and I think that kept the whole learning experience positive, as we were able to share our own experiences and thoughts and bounce these off her. Copies of training materials were sent along to us after the webinar and we will make good use of them. Thank you!

~ Fran Baldowski, Administrator


Our Team

Team member

Amy Cann, SHRM-SCP, SMS, CIPP/US | Managing Partner

Amy’s strengths are legal compliance, solving people challenges with practical business solutions, organizational assessment, HR coaching, and delivering custom interactive educational programs to a broad audience. Most of her career involved working for large global manufacturers developing her health and safety experience.

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She has been in the HR and Safety fields for over 24 years and has undergraduate degrees in Human Resources and Psychology, graduate degrees in Business and in Organizational Leadership. She is a certified senior HR professional with the Society of Human Resource Management and an accredited safety management specialist with the national Board of Certified Safety Professionals.  

Amy teaches for the University of New Hampshire and is completing her final semester at the University of Maine School of Law. She will be a practicing attorney in 2022, focusing on the growing, complex fields of employment and privacy law. She is also regularly featured in articles and interviews, including Business NH Magazine.

Amy enjoys spending time with her teenage daughter and their pets, extended family and friends, playing soccer, and watching her daughter and niece’s soccer games. Her favorite quote is, “Whether you think you can, or you think you can’t–you’re right.” ~Henry Ford.


Rebecca Goldberg, Esq. | Senior Partner

Rebecca Goldberg is a Partner at HR ROI and an attorney, trainer, mediator, and consultant specializing in conflict management, leadership development, and communication skills training.  She has provided services to a wide variety of corporations, nonprofit organizations, and governmental entities, including Deloitte, Proctor & Gamble, Lowe’s, Consumer Reports, the Maine Legislature, and the U.S. Department of Housing and Urban Development.

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Previously, Rebecca was a criminal defense litigator representing clients in federal white-collar and organized crime prosecutions, as well as representing indigent clients as a court-appointed public defender.  Before embarking on her career as an attorney, she was the Vice President of the Massachusetts Association of Community Development Corporations, working in diverse communities across Massachusetts.  

Rebecca is the Co-Chair of the Diversity, Equity & Inclusion Family Committee at Governor’s Academy in Byfield, MA.  As part of her role as Co-Chair, she helps design and delivers family programming focused on DEI education.  She also volunteers as a member of the Zoning Board of Adjustment for the Town of New Castle. 

Rebecca received a J.D. from Northeastern University School of Law, a B.A. from Kenyon College in Political Science.  She is a certified mediator and is licensed to practice law in New Hampshire and Massachusetts.  


Team member, Gayle

Gayle O’Connor, SHRM-SCP, PMP | Senior Partner

Gayle excels at leading HR change initiatives through program development and project management, solves HR challenges with practical business solutions, and creates and delivers educational programs to a broad audience.  She serves both for-profit and nonprofit organizations in New England and manages our Nonprofit Initiative, including our monthly peer-to-peer sessions.

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She has been a human resource practitioner for 25+ years, has an undergraduate degree in Business Management, and a graduate certificate in Personnel & Industrial Relations. She is a Senior Certified HR Professional (SHRM-SCP) and a certified Project Management Professional (PMP). 

HR practice areas include job design and analysis, recruiting and staffing, HR compliance, organizational structure, training & development, performance management, human resource information system selection, design, and architecture, as well as employee engagement and communication. 

Outside of work, Gayle enjoys spending time with family and friends, walking her adorable Fox Terrier, Henley, kayaking, skiing, golfing, and enjoying the outdoors in whatever shape it takes throughout the year in New England.


Team member, Tonya

Tonya Rochette, MBA | Senior Partner

Tonya has over 26 years of experience in the Human Resources field that has been shaped by thriving in vastly different organizations throughout consulting for more than twelve years and working in-house wearing various hats. Industries supported have included large US-based manufacturing and supply chain, big-box retail, distribution, and global manufacturing.

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This experience has allowed her to gain exposure to several HR experiences and the obstacles presented, developing her background into astonishing diversity. She is incredibly passionate and purposeful in the technical areas of HR technology, employee relations, performance management, and leadership development.

Her MBA from the University of New Hampshire strengthened her understanding of business operations. At the same time, her undergraduate degree in Psychology, Management, and Labor Relations helped develop her knowledge of organizational leadership.

Tonya also enjoys paddle boarding, golf, and spending time with her family. Her favorite quote is, “To be one, to be united is a great thing. But to respect the right to be different is maybe even greater.” ~ Bono


Team member, Mark

Mark Vrooman, D.A., MHRM, SHRM-SCP, SPHR | Senior Partner

Mark is a Partner and Human Resources Consultant at HR ROI.  He has worked in the field of human resources for over 25 years holding HR leadership positions as a Regional HR Officer, Chief, HR Officer, and Manager of Human Resources.  He is certified as a Senior Professional in Human Resources (SPHR) through the Human Resources Certification Institute (HRCI), and he holds the SHRM-SCP (Senior Certified Professional) Human Resources designation through the Society for Human Resource Management (SHRM).

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Mark also held the position of Regional Administrator for the U.S. Department of Labor, culminating in a 32-year career in governmental administration.  In his last role, he had primary responsibility for all matters relating to the administration and management of regional operations for the Boston-New York Region that included human resources, information technology, safety and health, space and facilities management, office services, procurement and contracting, supply and property management, records management, emergency and disaster planning, and strategic planning. 

Mark holds a Doctor of Arts in Leadership degree from Franklin Pierce University and a Master’s degree in HR Management from Keller Graduate School of Management/DeVry University.  He teaches as an Adjunct Professor for several colleges and has taught for over 13 years at the undergraduate level and in MBA programs for over six years.   

Mark’s hobbies are spending time with family, home improvement projects, and fishing.  


Interested in joining our team, becoming a guest speaker, partnering with us, or seeking a new career opportunity?