If your company has employees, you are in competition with the thousands of other employers in your geographic region who also want to hire talented, reliable workers and who do not mind stealing your talented, reliable workers. Surely you have heard the old saying, “All’s fair in love, war, and recruiting”?
Think about what you do to handle competition in business:
- You learn your competition.
- You learn your customers.
- You differentiate yourself.
- You develop your brand.
- You market your brand.
The same strategy goes in recruiting and the good news is it is much easier than it used to be. Two excellent sources of information are: Indeed.com and Glassdoor.com. Why? Because they are both very popular with employees, they both offer the ability to research both your competitors (other businesses) and your customers (future employees), and they both offer you the chance to differentiate, develop, and market your brand.
The first step is to “claim your business” on both sites, so you can take control of your brand and message. Many businesses have not done this yet. So negative worker reviews stand unchallenged without your perspective on your brand, your benefits, and your message. Most job seekers are going to do their homework and check out your organization’s reviews. This is especially true if they are contemplating leaving their current employer for you. If someone is on the fence and they see one of these actual reviews on Glassdoor.com and Indeed.com….
““Ok place to work, but they don’t pay enough and expect the world.”
“Free lunches are sometimes given. But the working group is not friendly.”
“Long hours, low pay, under-staffed, and under-appreciated.”
“Favoritism runs high in this company, and there is no advancement based on actual skill.”
“Great place to work if you’re one of the good olde boys or part of the rumor mill.”
…there is a good chance you are going to lose that candidate. You are also missing a valuable opportunity to receive feedback and identify potential areas of improvement and/or pending trouble.
Remember recruiting is a competition and the early bird gets the worm. So, be proactive, claim your business, interact with job seekers, show how you are different, describe your brand, create visuals of your brand, and be real.
Benjamin Franklin once said, “Diligence is the mother of good luck.”